STARTING YOUR OWN DESIGN BUSINESS
In celebration of a new step in the Design Twins journey, we wanted to share some of the tips and tricks we’ve learned along the way… Plus! A few images from way back to when.
HAVING A GOOD IDEA VS. HAVING A GOOD BUSINESS IDEA
It’s a wonderful thing to come up with an idea that you love! However, just because something is cool or beautiful, it doesn’t mean that it will translate to the marketplace. When we started Design Twins, we took a small idea, and then we experimented with various different degrees of that idea to find something that not only made sense aesthetically, but also came together on points of function, time, finance and appeal. Some of the products we made, that we absolutely loved, just didn’t fit our agenda after all the pencils had been sharpened — so, we had to cut them loose. *Sad face. Make sure you’re creating wonderful product, but at the end of the day, be honest with yourself and your team when it comes to creativity vs. business.
FOCUS. FLEXIBILITY. FUN.
To have a growing business, you truly NEED all three of these characteristics. It’s been such a busy year for us…To name a few points, we’ve had to move three times (as we kept outgrowing our studio spaces), we’ve had a baby boy and we’ve released new collaborations and designs on a regular basis! Even though we have a vision, we’ve learned first hand that being both focused and flexible is 100% necessary. Give way where you need, but get the job done, and have a good time doing it (as much as possible). Allow yourself to feel accomplished before you move onto the next thing. A business requires working with people on a constant basis, so a positive attitude is a reflection on your strength and potential within your network.
It might not be easy, but it’s certainly essential.
Until next week,
- Design Twins